Marketing
Associate in Applied Science (A.A.S.)
Curriculum Requirements
As a student in this program, you are required to complete a minimum of 63 credit hours with a grade point average of no lower than C (2.0). For this degree program, you must successfully complete the following:
Program Core
| ACC-101 | Principles of Financial Accounting | 4 |
| BUS-120 | Introduction to Business | 3 |
| BUS-123 | Business Communications | 3 |
| | 0 |
| BUS-142 | Professional Selling | 3 |
| BUS-221 | Principles of Management | 3 |
| BUS-222 | Marketing | 3 |
| BUS-227 | Business Law | 3 |
| BUS-229 | Advertising | 3 |
| - | Approved Electives in ACC, ART, BUS, CUL, or HOS | 3 |
| - | Approved Electives in ACC, ART, BUS, CUL, or HOS | 3 |
General Education
| COM-110 | Public Speaking | 3 |
| DIG-100 | Introduction to Digital Media | 3 |
| ENG-101 | Composition I | 3 |
| ENG-102 | Introduction to Reading Literature | 3 |
| MAT-110 | Mathematics of Money | 3 |
| -DEISJ | SUNY General Education approved course in Diversity: Equity, Inclusion | 3 |
| -Natural Science | SUNY General Education approved course in Natural Science (and Scientific Reasoning) | 3-4 |
| HPE- | Health and Physical Education (HPE) Electives | 1 |
Complete one of the following:
| ECO-210 | Principles of Macroeconomics | 3 |
| ECO-211 | Principles of Microeconomics | 3 |
Complete one of the following:
Sample Schedule
The schedule below shows how the requirements for this degree may be met in four semesters. For some students, fulfilling degree requirements may take more than four semesters to complete. When planning your schedule, you should consult with your advisor.
First Semester (16 Credit Hours)
Second Semester (16 Credit Hours)
| ACC-101 | Principles of Financial Accounting | 4 |
| BUS-123 | Business Communications | 3 |
| DIG-100 | Introduction to Digital Media | 3 |
| ENG-102 | Introduction to Reading Literature | 3 |
Complete one of the following:
Third Semester (15-16 Credit Hours)
| | 0 |
| BUS-221 | Principles of Management | 3 |
| -Natural Science | SUNY General Education approved course in Natural Science (and Scientific Reasoning) | 3-4 |
| -DEISJ | SUNY General Education approved course in Diversity: Equity, Inclusion | 3 |
| - | Business Electives | 3 |
Fourth Semester (15 Credit Hours)
Complete one of the following:
| ECO-210 | Principles of Macroeconomics | 3 |
| ECO-211 | Principles of Microeconomics | 3 |
Program Learning Outcomes
- Develop and analyze marketing plans and strategies.
- Use business analytics and consumer behavior insights to guide decision-making.
- Create and implement digital marketing campaigns using modern tools.
- Present marketing concepts effectively through oral and written communication.
- Demonstrate understanding of ethical and legal issues in business and marketing.
Total Credit Hours: 61-62