BUS-222 Marketing

This course provides an introduction to the fundamental concepts of marketing. Topics include the role of marketing in organizations, market research, consumer behavior, product development, pricing strategies, digital marketing, and promotional strategies. The course emphasizes the integration of traditional and digital marketing tactics to create value for customers and stakeholders

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Course Learning Outcomes

1. Define key marketing concepts and describe their relevance in modern business.
2. Analyze consumer behavior and market segmentation.
3. Develop a basic marketing plan that incorporates the 4Ps (Product, Price, Place, Promotion).
4. Evaluate the effectiveness of marketing campaigns through data analytics.