BUS-120 Introduction to Business

Introduction to such business factors as ownership, careers, economic systems, competition, organizational structures, management, production, marketing, finance, business ethics, and current topics. This course is also designed as a first year seminar for students entering the AS and AAS Business Administration programs. This course prepares students to take higher level business courses, or serve as a general survey course for non-business students.

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Semesters Course Will Be Offered

• Fall
• Spring

Course Learning Outcomes

1. Align their course of study according to their career ambitions and the differences between the various business programs
2. Compare and contrast the three different forms of business organizations
3. Discuss ethical issues and social responsibility opportunities for businesses

View Course Outline

BUS 120: Introduction to Business

Department

Business

Course Description

Introduction to such business factors as ownership, careers, economic systems, competition, organizational structures, management, production, marketing, finance, business ethics, and current topics. This course is also designed as a first year seminar for students entering the AS and AAS Business Administration programs. This course prepares students to take higher level business courses, or serve as a general survey course for non-business students.

Credit Hours

3

Contact Hours

Lecture	3
Lab	0
Other	0

Grading Scheme

Letter

Semester(s) Course Will Be Offered

Fall, Spring

First Year Experience Course

Yes

Course Learning Outcomes

1. Align their course of study according to their career ambitions and the differences between the various business programs
2. Compare and contrast the three different forms of business organizations
3. Discuss ethical issues and social responsibility opportunities for businesses

Topic Outline

1. First Year Seminar 
   1. Introduce students to the following: 
      1. Campus Resources 
      2. Diversity and Equity 
      3. Academic Integrity 
      4. Co-Curricular activities 
      5. Campus policies and procedure 
   2. Instruct Students in planning for a successful college career: 
      1. Goal setting
      2. Time Management 
      3. Motivation Personal Responsibility 
   3. Differentiate between an As Degree and an AAS Degree – student confirms that they are in the correct degree program 
   4. Description of the various programs offered by the Business Department 
2. History of Business 
3. Ethics and Social Responsibility 
   1. Ethics
   2. Social Responsibility
4. Global Business
   1. Methods of Entering
   2. Restrictions
5. Types of Business
   1. Sole Proprietorship
   2. Partnerships
   3. Corporations
   4. Other forms
6. Small Business
   1. Entrepreneurs
   2. Importance of Small Business
7. Management Process
   1.  Functions
   2. Types of Organizational Planning
   3. Training
   4. Appraisal
8. Motivation
   1. History of Motivation
   2. Contemporary Views
9. Marketing
   1. Marketing Concepts
   2. Strategy
10. Product and Pricing
    1. Product Management
    2. Pricing Methods
11. Distribution and Promotion
    1. Place Function
    2. Promotion Methods
12. E-Business
    1. Social Media
    2. E-Business Modules
13. Accounting
    1. Accounting Cycle
    2. Financial Statements
14. Finance
    1. Planning Methods of Finance