BUS-229 Advertising

This course provides an in-depth look at the principles and practices of advertising. Students will explore advertising theory, media planning, creative development, digital advertising, data analytics, ethical considerations, campaign management, and emerging trends in the field

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Course Learning Outcomes

1. Understand the historical development and importance of advertising.
2. Analyze consumer behavior and develop effective advertising strategies.
3. Evaluate ethical and legal issues in advertising.
4. Evaluate digital advertising strategies, including social media and SEO (search engine optimization).
5. Identify and adapt to emerging trends in advertising.