BUS-146 Retail Business Management

This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division.

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Semesters Course Will Be Offered

• Spring

Course Learning Outcomes

1. Identify career opportunities in the field of retailing.
2. Understand the aspects of planning and decision making that makes for effective retailing management.
3. Determine how retailers develop a sustainable competitive advantage.
4. Recognize the impacts that ethics have in retail business situations.

View Course Outline

BUS 146: Retail Business Management

Department

Business

Course Description

This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division.

Credit Hours

3

Contact Hours

Lecture	3
Lab	0
Other	0

Grading Scheme

Letter

Semester(s) Course Will Be Offered

Spring

Course Learning Outcomes

1. Identify career opportunities in the field of retailing.
2. Understand the aspects of planning and decision making that makes for effective retailing management.
3. Determine how retailers develop a sustainable competitive advantage.
4. Recognize the impacts that ethics have in retail business situations.

Topic Outline

1. The world of retailing
   1. Types of retailers
   2. Types of ownership
   3. Demographic changes that affect retailing
   4. Changing consumer values
   5. Customer buying behavior
2. Market segmentation
   1. Competitive advantage
   2. Retail organizational structures
   3. Location factors
   4. The buying process
   5. Pricing strategies
   6. Legal issues in retailing
   7. The retail promotion mix
   8. Managing a retail store
   9. Store layout and design
   10. Visual Merchandising Customer service
   11. Retail selling