BUS-122 TV Advertising

This course is a workshop in planning, writing, producing, videotaping and editing video advertisements for television and the web. Students will receive experience in writing, production techniques (shooting and editing) and the evaluation of video ads.

Credits

3

Cross Listed Courses

COM-122

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Course Learning Outcomes

1. Complete a product analysis and marketing plan
2. Write and storyboard television commercials
3. Produce, shoot and edit commercials
4. Recognize and critique various techniques in commercials
5. Describe the various jobs and responsibilities that go into commercial production