BUS-146 Retail Business Management

This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division.

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Course Learning Outcomes

1. Identify career opportunities in the field of retailing.
2. Understand the aspects of planning and decision making that makes for effective retailing management.
3. Determine how retailers develop a sustainable competitive advantage.
4. Recognize the impacts that ethics have in retail business situations.