BUS-146 Retail Business Management
This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division.
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Course Outline
Course Description
This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division.
Credit Hours
3Semester(s) Course Will Be Offered
Spring
Course Learning Outcomes
- Identify career opportunities in the field of retailing.
- Understand the aspects of planning and decision making that makes for effective retailing management.
- Determine how retailers develop a sustainable competitive advantage.
- Recognize the impacts that ethics have in retail business situations.
Topic Outline
- The world of retailing
- Types of retailers
- Types of ownership
- Demographic changes that affect retailing
- Changing consumer values
- Customer buying behavior
- Market segmentation
- Competitive advantage
- Retail organizational structures
- Location factors
- The buying process
- Pricing strategies
- Legal issues in retailing
- The retail promotion mix
- Managing a retail store
- Store layout and design
- Visual Merchandising Customer service
- Retail selling