BUS-147 Small Business Management

A management approach to the study of contemporary small business practices. Students evaluate alternatives to be considered in forming policies regarding organizational structure, location, financial and legal requirements, merchandising and service standards, personnel considerations, methods of operation, promotional strategy, inventory control and accounting procedures. This course will serve as preparation for the establishment and operation of a small retail business.

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

  • Business

Grading Scheme

  • Letter

SUNY Gen Ed Credit

  • No

Semesters Course Will Be Offered

  • Fall
  • Spring

Course Learning Outcomes

  1. Identify several factors that indicate a readiness for entrepreneurship
  2. Evaluate the merits of a small business
  3. Calculate common financial measures of business health
View Course Outline

BUS 147: Small Business Management

Department

Business

Course Description

A management approach to the study of contemporary small business practices. Students evaluate alternatives to be considered in forming policies regarding organizational structure, location, financial and legal requirements, merchandising and service standards, personnel considerations, methods of operation, promotional strategy, inventory control and accounting procedures. This course will serve as preparation for the establishment and operation of a small retail business.

Credit Hours

3

Contact Hours

Lecture3
Lab0
Other0

Grading Scheme

Letter

Semester(s) Course Will Be Offered

Fall, Spring

Course Learning Outcomes

  1. Identify several factors that indicate a readiness for entrepreneurship
  2. Evaluate the merits of a small business
  3. Calculate common financial measures of business health

Topic Outline

  1. Family Business Opportunities
  2. Franchising Opportunities
  3. Startup and Buyout Opportunities
  4. Competitive Advantage in the Marketplace
  5. The Role of the Business Plan
  6. Developing the Marketing Plan
  7. Selecting the Management Team and form of Organization
  8. Selecting a Location and Planning the Facilities 
  9. Accounting Statements and Financial Requirements
  10. Finding Sources of Financing
  11. Customer Loyalty and Product Strategy
  12. Pricing and Credit Strategies
  13. Promotional Strategy
  14. Professional Management in the Growing Firm