COM-122 TV Advertising

This course is a workshop in planning, writing, producing, videotaping and editing video advertisements for television and the web. Students will receive experience in writing, production techniques (shooting and editing) and the evaluation of video ads.

Credits

3

Cross Listed Courses

BUS-122

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Visual and Performing Arts

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Course Learning Outcomes

1. Complete a product analysis and marketing plan
2. Write and storyboard television commercials
3. Produce, shoot and edit commercials
4. Recognize and critique various techniques in commercials
5. Describe the various jobs and responsibilities that go into commercial production

View Course Outline

COM 122: TV Advertising

Department

Visual and Performing Arts

Course Description

This course is a workshop in planning, writing, producing, videotaping and editing video advertisements for television and the web. Students will receive experience in writing, production techniques (shooting and editing) and the evaluation of video ads.

Credit Hours

3

Contact Hours

Lecture	3
Lab	0
Other	0

Grading Scheme

Letter

Course Learning Outcomes

1. Complete a product analysis and marketing plan
2. Write and storyboard television commercials
3. Produce, shoot and edit commercials
4. Recognize and critique various techniques in commercials
5. Describe the various jobs and responsibilities that go into commercial production

Topic Outline

1. The Broadcast Copywriter
2. Copywriting Style & Mechanics
3. Consumer Behavior & Motivation
4. Organizing the Video Advertisement
5. Broadcast Copy Preparation
6. Video Advertising Copywriting
7. Types of Video Advertisements
8. The Broadcast Campaign
9. Public Service Announcements