ART-215 Graphic Design I

Students are exposed to the different stages of the process of developing visual communication, from research and development on through to reflection and refinement. The practice of documenting the creative process and honing presentation skills will be emphasized. Students apply and explore design principles as they take on design challenges and experiment with the development of their own style. Priority is placed on understanding typography, color, image manipulation and audience in the development of a successful visual solution to communicate a vision.

Credits

3

Prerequisite

ART-105

Lecture Contact Hours

3

Lab Contact Hours

3

Other Contact Hours

0

Department

• Visual and Performing Arts

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Course Learning Outcomes

1. Solve design problems by employing design principles, considering the preferences of the audience and incorporating a personal aesthetic.
2. Through practice, develop awareness of industry standards and technical skills necessary to produce deliverable products from digital files.
3. Develop personal craftsmanship for professional presentation of finished work.
4. Critique work with a solid understanding of concept and construct.