ART-215 Graphic Design I

Students are exposed to the different stages of the process of developing visual communication, from research and development on through to reflection and refinement. The practice of documenting the creative process and honing presentation skills will be emphasized. Students apply and explore design principles as they take on design challenges and experiment with the development of their own style. Priority is placed on understanding typography, color, image manipulation and audience in the development of a successful visual solution to communicate a vision.

Credits

3

Prerequisite

ART-105

Lecture Contact Hours

3

Lab Contact Hours

3

Other Contact Hours

0

Department

• Visual and Performing Arts

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Course Learning Outcomes

1. Solve design problems by employing design principles, considering the preferences of the audience and incorporating a personal aesthetic.
2. Through practice, develop awareness of industry standards and technical skills necessary to produce deliverable products from digital files.
3. Develop personal craftsmanship for professional presentation of finished work.
4. Critique work with a solid understanding of concept and construct.

View Course Outline

ART 215: Graphic Design I

Department

Visual and Performing Arts

Course Description

Students are exposed to the different stages of the process of developing visual communication, from research and development on through to reflection and refinement. The practice of documenting the creative process and honing presentation skills will be emphasized. Students apply and explore design principles as they take on design challenges and experiment with the development of their own style. Priority is placed on understanding typography, color, image manipulation and audience in the development of a successful visual solution to communicate a vision.

Credit Hours

3

Contact Hours

Lecture	3
Lab	3
Other	0

Grading Scheme

Letter

Prerequisites

ART-105

Course Learning Outcomes

1. Solve design problems by employing design principles, considering the preferences of the audience and incorporating a personal aesthetic.
2. Through practice, develop awareness of industry standards and technical skills necessary to produce deliverable products from digital files.
3. Develop personal craftsmanship for professional presentation of finished work.
4. Critique work with a solid understanding of concept and construct.

Topic Outline

1. Design Principles / Typography / Pagination
   1. Research and Thumbnails
   2. Principles of Design
   3. Vector design
   4. Creating informative imagery
   5. Curating sets of images
   6. Typography: hierarchy, readability and mailing requirements
   7. Production: file considerations, printing and presentation
2. Color / Label Design / Prototype Development
   1. Research and Thumbnails
   2. Developing a target audience
   3. Label consideration
   4. Color considerations - RGB, CMYK,  spot color
   5. Grid structure
   6. Typography
   7. Image development: Pixel based / Vector based?
   8. Production: file considerations, printing and presentation
3. Research Project
   1. Creating a visual pitch to support an idea
   2. Collect, verify and organize research
   3. Creating a visual report on a topic which pertains to the Graphic Design Field
4. Color, Type and Image: Event Promotion
   1. Research and Thumbnails
   2. Developing a target audience
   3. Working with and creating monotone/duotone/4 color images
   4. Color considerations in spot color
   5. Advertising for print or online
   6. Grid structure
   7. Typography: for print / for screens
   8. Production: file considerations, printing and mounting