HOS-160 Bar and Beverage Management

This Class is designed to give food and beverage students knowledge in the operation of beverage based hospitality enterprises ranging from coffee houses to bars and taverns. Identifying and serving target markets purchasing and inventory controls, and risk management as well as basic of mixology are topics of study. Students will also study current market trends as well as laws concerning sales and service of alcoholic beverages. Students will also be required to attend and pass TIPS responsible beverage service certification. A passing grade for the TIPS exam will be required for the successful completion of this course.

Credits

2

Department

  • Business

Semesters Course Will Be Offered

  • Fall
  • Spring
For more detailed course information view the Course Outline

HOS 160: Bar and Beverage Management

Department

Business

Course Description

This Class is designed to give food and beverage students knowledge in the operation of beverage based hospitality enterprises ranging from coffee houses to bars and taverns. Identifying and serving target markets purchasing and inventory controls, and risk management as well as basic of mixology are topics of study. Students will also study current market trends as well as laws concerning sales and service of alcoholic beverages. Students will also be required to attend and pass TIPS responsible beverage service certification. A passing grade for the TIPS exam will be required for the successful completion of this course.

Credit Hours

2

Contact Hours

Lecture1
Lab0
Other0

Grading Scheme

Letter

Semester(s) Course Will Be Offered

Fall, Spring

Course Learning Outcomes

  1. Identify the primary target market for a beverage establishment.
  2. Create a functional Wine, beer and cocktail list to serve a target market.
  3. Describe the three tier distribution system and its effects on purchasing and inventory control functions.
  4. Receive a passing score on the TIPS training evaluation

Topic Outline

  1. Week 1: The legal aspects of alcoholic beverage service
  2.     a. Beverage managers' responsibilities when serving alcohol
  3.     b. Recognized standards of care
  4.     c. Regulations related to alcoholic beverage service
  5.     d. Understanding legal liability
  6.     e. Dram shop (third-party liability) legislation
  7. Week 2: The professional service of alcoholic beverages
  8.     a. The importance of serving alcohol responsibly
  9.     b. The importance of training
  10.     c. Management steps for the safe service of alcohol
  11.     d. Professional guest intervention procedures
  12. Week 3: Beer and wine
  13.     a. Beer
  14.         i. Beer production
  15.         ii. Styles of beer
  16.         iii. Beer packaging
  17.         iv. Nonalcoholic (NA) beers
  18.     b. Wine
  19.         i. Wine characteristics
  20.         ii. Wine production
  21.         iii. Wine-growing regions of the world
  22.         iv. Wine packaging
  23.         v. Creating wine lists
  24.         vi. Wine service
  25. Week 4: Spirits and bar management
  26.     a. Spirits
  27.         i. Spirit production
  28.         ii. Spirit products
  29.         iii. Mixology
  30.     b. Bar management
  31.         i. Bar equipment and supplies
  32.         ii. Bar staffing
  33.     c. Purchasing, receiving, storing, and issuing
  34.         i. Professional beverage management practices
  35.         ii. Beverage inventory assessment
  36.         iii. Purchasing beverages
  37.         iv. Receiving beverages
  38.         v. Storing beverages
  39.         vi. Issuing beverages
  40. Week 5: Controlling bar costs and marketing
  41.     a. Controlling bar costs
  42.         i. Forecasting beverage usage
  43.         ii. Calculating beverage cost of goods sold (COGS)
  44.         iii. Controlling preproduction beverage product costs
  45.         iv. Controlling beverage production and revenue loss
  46.     b. Marketing beverage products responsibly
  47.         i. The manager's role in beverage marketing
  48.         ii. What customers want in a beverage operation
  49.         iii. Identifying the target market
  50.         iv. Marketing plans
  51.         v. Pricing as a marketing tool
  52.         vi. On-premise selling
  53. Week 6: Facilitating performance of production staff
  54.     a. Developing job standards
  55.     b. Using job descriptions
  56.     c. Training employees to attain job standards
  57.     d. Using checklists
  58.     e. Evaluating employees against job standards
  59.     f. Controlling labor costs during production
  60. Week 7: Final exam and final project due