Marketing
Associate in Applied Science (A.A.S.)
Curriculum Requirements
As a student in this program, you are required to complete a minimum of 63 credit hours with a grade point average of no lower than C (2.0). For this degree program, you must successfully complete the following:
Humanities
Social Science
Complete one of the following:
| ECO-100 | Survey of Economics | 3 |
-
| Or | |
| ECO-210 | Principles of Macroeconomics | 3 |
-
| Or | |
| ECO-211 | Principles of Microeconomics | 3 |
Mathematics
| MAT-110 | Mathematics of Money | 3 |
-
| Mathematics Electives* | 3 |
Business
Computer Science
-
| Computer Science Electives*** | 3 |
Health/Physical Education
HPE-
| Health and Physical Education Electives | 2 |
General Electives
Notes
*MAT-121 Introductory Statistics I recommended
**BUS-120 Introduction to Business OR BUS-124 Organizational Behavior recommended
***Recommended CSC Elective sequence: CSC-134 Core Word AND CSC-135 Core Excel AND CSC-136 PowerPoint
Program Learning Outcomes
Upon completion of this degree program, students will be able to:
- Identify core concepts of marketing and the role of marketing in business and society.
- Apply knowledge of social, legal, ethical and technological forces on marketing decision-making.
- Demonstrate an appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
- Develop marketing strategies based on product, price, place and promotion objectives.
- Create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
- Communicate the unique marketing mixes and selling propositions for specific product offerings.
- Construct a professional interactive oral sales presentation.
- Formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
- Collect, process, and analyze consumer data to make informed marketing decisions.
- Analyze marketing problems and provide solutions based on a critical examination of marketing information.
- Apply knowledge and skills to real-world experiences in an internship or job.
Sample Schedule
The schedule below shows how the requirements for this degree may be met in four semesters. For some students, fulfilling degree requirements may take more than four semesters to complete. When planning your schedule, you should consult with your advisor.
First Semester (16 Credit Hours)
| ENG-101 | Composition I | 3 |
| MAT-110 | Mathematics of Money | 3 |
| BUS-142 | Professional Selling | 3 |
| BUS-146 | Retail Business Management | 3 |
| PSY-100 | Introduction to Psychology | 3 |
HPE-
| Health and Physical Education (HPE) Electives | 1 |
Second Semester (16 Credit Hours)
Third Semester (16 Credit Hours)
| BUS-123 | Business Communications | 3 |
| ECO-100 | Survey of Economics | 3 |
CSC-
| Computer Science Electives | 3 |
-
| Mathematics Electives | 3 |
-
| General Electives | 3 |
HPE-
| Health and Physical Education (HPE) Electives | 1 |
Fourth Semester (15 Credit Hours)
| BUS-227 | Business Law | 3 |
| BUS-229 | Advertising | 3 |
| BUS-236 | Special Topics in Business | 3 |
-
| Business Electives | 3 |
-
| Business Electives | 3 |