SPM-231 Sports Marketing

This course focuses on how effective marketing and promotion strategies, including data analysis and marketing analytics, are applied to various aspects of the sports business industry. Students study the services marketing theory to understand the relationship between sports marketing/promotion, the success of sporting events/facilities, and the economic development for a sports venue/destination.

Credits

3

Prerequisite

BUS-126

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Semesters Course Will Be Offered

• Spring

Course Learning Outcomes

1. Identify the impact of the external environment on sports business decisions specifically sporting event planning, facilities and venues development .
2. Analyze the basic concepts of and utilize in the development and presentation of a strategic sports marketing plan.
3. Describe sponsorship concepts as it relates to the development, retention, activation and promotion of sponsors .
4. Analyze contemporary sports marketing problems and offerrecommendations utilizing concepts taught in class.