HOS-232 Event Management
This course is designed to provide an introduction to the principles of event management. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The student will learn how to formulate event tourism strategies for destinations. The planning, development, management, and implementation of festivals, entertainment events, corporate events, cultural events, and sports events will be the focus of study. Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management. Students will have the opportunity to volunteer and participate in a variety of authentic events and festivals.
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Course Outline
Course Description
This course is designed to provide an introduction to the principles of event management. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The student will learn how to formulate event tourism strategies for destinations. The planning, development, management, and implementation of festivals, entertainment events, corporate events, cultural events, and sports events will be the focus of study. Specific topics will include event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management. Students will have the opportunity to volunteer and participate in a variety of authentic events and festivals.
Credit Hours
3Semester(s) Course Will Be Offered
Fall
Course Learning Outcomes
- Identify the diverse scope and nature of events.
- Describe the difference between sponsorship and donations.
- Delineate the processes and functions involved in event planning.
- Formulate methodologies for volunteer recruitment and management.
Topic Outline
- 1. Event planning
- Planning is an attempt to manage the future. It is a passive and messy process: passive because, at the conclusion of planning, we have at most a plan of what is to come next, and messy because we are never really finished planning. We do the best we can and hope we have thought of everything.
- a. Understanding how to research, plan, design, coordinate, and ultimately evaluate an event
- b. Reviewing and determining the different marketing strategies appropriate for the event you are managing
- 2. Introduction to events
- Events serve as attractions with drawing power.
- 3. Event impact
- An event is a transient (changing) activity with a unique blend of duration, setting, management, and people (employees, participants, and attendees). Tourism is the economic impact a destination or community experiences as a result of travel expenditures. This is one of the key reasons event management has grown in recent years.
- 4. Five stages of an event
- a. Research and feasibility
- b. Design
- c. Planning
- d. Coordination
- e. Evaluation
- 5. SWOT analysis
- SWOT analysis is not unique to events; most organizations use this process as they develop a new product. It should be used in the research stage, because the results will affect future decision making. SWOT analysis helps determine the internal and external variables that will influence the success of the event.
- 6. A matter of ethics
- Ethics are neither moral nor legal in design or execution. Ethics are developed by industries, through people, and are subject to interpretation in different geographic areas. Developing a guideline for ethical decision making is essential for long-term business success.
- 7. Volunteers and events
- In almost every event, volunteers are the lifeblood of success.
- 8. Why do people volunteer?
- a. Contribution to the community
- b. Gaining experience (good for college students)
- c. Good working atmosphere
- d. Recognition (value placed on their involvement)
- e. Fun
- 9. Event tourism
- Systematic planning, development, and marketing of events as visitor attractions.
- 10. Sponsorships
- Sponsorship is a commercial transaction between the event organization and the sponsor organization. The word "transaction" indicates that both parties receive something of value.