BUS-146 Retail Business Management

This course is an introduction to contemporary retailing as a service industry and profitable operation. A study is made of each of the five major organizational functions: merchandising, personnel, finance, operations, and promotion, with emphasis placed on career opportunities in each division.

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Outcomes

1. Identify career opportunities in the field of retailing.
2. Understand the aspects of planning and decision making that makes for effective retailing management.
3. Determine how retailers develop a sustainable competitive advantage.
4. Recognize the impacts that ethics have in retail business situations.