DIG-115 Digital Content Production
This course introduces foundational digital communication skills. Students will produce web-ready texts, images, and metadata for a variety of digital media platforms (websites, social media, digital marketing, email newsletters). We’ll practice making digital content purposeful, user-friendly, and impactful while adhering to ethical online writing standards. Topics covered include introductory Search Engine Optimization (SEO), accessibility markup, data analytics, and content strategy. Students will use industry-standard tools and technology, including a Content Management System (CMS).