SPM-126 Introduction to Sports Management

Students will study the components of management as applied to sport enterprises, as well as the historical, psychological and sociological foundations of sport. An overview of the various careers associated with sports management or sports tourism is provided. In order to understand how to plan and develop a sports-related business or sports-related tourism destination, students will be introduced to ideas such as the scope of sport events, event logistics (including sponsorship, hospitality, and the use if volunteers), and licensing agreements

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

• Business

Grading Scheme

• Letter

SUNY Gen Ed Credit

• No

Semesters Course Will Be Offered

• Fall

Course Learning Outcomes

1. Explain the historical development of the sports industry, including the expansion of employment opportunities in the diverse fields of sports management.
2. Evaluate the impact that sports properties and sport-related activities have on the local, regional, and national economies.
3. Discuss the legal and ethical issues addressed by the governance structures associated with a variety of amateur and professional sports properties.
4. Compare significant social events and trends and explain how they impact both the sports population and society as a whole.

View Course Outline

SPM 126: Introduction to Sports Management

Department

Business

Course Description

Students will study the components of management as applied to sport enterprises, as well as the historical, psychological and sociological foundations of sport. An overview of the various careers associated with sports management or sports tourism is provided. In order to understand how to plan and develop a sports-related business or sports-related tourism destination, students will be introduced to ideas such as the scope of sport events, event logistics (including sponsorship, hospitality, and the use if volunteers), and licensing agreements

Credit Hours

3

Contact Hours

Lecture	3
Lab	0
Other	0

Grading Scheme

Letter

Semester(s) Course Will Be Offered

Fall

First Year Experience Course

Yes

Capstone Course

No

Course Learning Outcomes

1. Explain the historical development of the sports industry, including the expansion of employment opportunities in the diverse fields of sports management.
2. Evaluate the impact that sports properties and sport-related activities have on the local, regional, and national economies.
3. Discuss the legal and ethical issues addressed by the governance structures associated with a variety of amateur and professional sports properties.
4. Compare significant social events and trends and explain how they impact both the sports population and society as a whole.

Topic Outline

1. Sports Management and the opportunities the sports industry presents
   1. Introduction to the Sport Industry
   2. The Sports Industry Environment
   3. Career Opportunities in Sports
   4. Ethics affecting players, teams and organizations
   5. Understanding the importance of management principles in a sports organization from the front line staff up to the General Manager and CEO
2. History of Sport
   1. Examines the historic development of sports in society from 1870to today
   2. English Club System
   3. American League Structure Sport as a Business
3. Economic scale of the Sports Industry
   1. Tapping New Revenues
   2. Media Rights
   3. Merchandising
4. International Sports Environment
   1. Examination of the sports industry as it exists in countries around the world, how it contributes to the culture, the role of government, business and media
   2. FIFA
   3. Olympics
   4. Recruiting internationally
   5. Globalization of Sport
5. Interscholastic Sports and Youth Sports
   1. Player Safety
   2. Pay to play
   3. Eligibility
   4. Fund-raising
   5. Parental Involvement
   6. Coaching Certifications
6. Intercollegiate Sports
   1. History of NCAA
   2. Overview of issues, problems and concerns facing managers of collegiate athletics
   3. Division I,II and III Philosophy
   4. Academic eligibility
   5. Fair Pay to Play
7. Sport Events as a Destination Attraction
   1. Event Owners
   2. Bidding Process
   3. Occupancy Tax
   4. The Role of a Sports Commission
   5. Economic Impact for Communities
8. Sports Marketing
   1. The Sport Marketing Mix
   2. Historical Development of Sponsorships
   3. Audience Reach-Leveraging the popularity of sports worldwide
   4. Resource Management
   5. Licensing