DIG-115 Digital Content Production
This course introduces foundational digital communication skills. Students will produce web-ready texts, images, and metadata for a variety of digital media platforms (websites, social media, digital marketing, email newsletters). We’ll practice making digital content purposeful, user-friendly, and impactful while adhering to ethical online writing standards. Topics covered include introductory Search Engine Optimization (SEO), accessibility markup, data analytics, and content strategy. Students will use industry-standard tools and technology, including a Content Management System (CMS).
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Course Outline
Department
Visual and Performing Arts
Course Description
This course introduces foundational digital communication skills. Students will produce web-ready texts, images, and metadata for a variety of digital media platforms (websites, social media, digital marketing, email newsletters). We’ll practice making digital content purposeful, user-friendly, and impactful while adhering to ethical online writing standards. Topics covered include introductory Search Engine Optimization (SEO), accessibility markup, data analytics, and content strategy. Students will use industry-standard tools and technology, including a Content Management System (CMS).Credit Hours
3Topic Outline
- Introduction to Digital Content
- Understanding Digital Content
- Content Writing Principals
- Writing for Online Audiences
- Writing with a Purpose
- Producing content for a website
- Producing content for social media
- Producing content for digital marketing
- Getting Technical
- Metadata Basics
- Search Engine Optimization
- Accessibility Standards
- Performance and Improvement
- Defining Goals and Conversations
- Measuring Results and Data
- Using Data to Guide Content Updates