COM-202 Introduction to Mass Communication

This course is designed to orient students to the field of Mass Communication and its impact and influence on their lives. Included is an overview of the field and discussion of the traditional mass media industries (newspapers, magazines, radio, television, movies and music) as well as new and emerging media. Regulations, responsibilities, convergence and the cultural impact of traditional and new media are discussed and evaluated.

Credits

3

Lecture Contact Hours

3

Lab Contact Hours

0

Other Contact Hours

0

Department

  • Visual and Performing Arts

Grading Scheme

  • Letter

SUNY Gen Ed Credit

  • No

Course Learning Outcomes

  1. Describe the history and development of mass media
  2. Describe the various types of media, their characteristics and their purposes
  3. Analyze constraints on the media
  4. Describe the ethical considerations and responsibilities of the media and its consumers.
  5. Analyze new and emerging technologies and their impact on traditional media, popular culture and themselves
View Course Outline

COM 202: Introduction to Mass Communication

Department

Visual and Performing Arts

Course Description

This course is designed to orient students to the field of Mass Communication and its impact and influence on their lives. Included is an overview of the field and discussion of the traditional mass media industries (newspapers, magazines, radio, television, movies and music) as well as new and emerging media. Regulations, responsibilities, convergence and the cultural impact of traditional and new media are discussed and evaluated.

Credit Hours

3

Contact Hours

Lecture3
Lab0
Other0

Grading Scheme

Letter

Capstone Course

Yes

Course Learning Outcomes

  1. Describe the history and development of mass media
  2. Describe the various types of media, their characteristics and their purposes
  3. Analyze constraints on the media
  4. Describe the ethical considerations and responsibilities of the media and its consumers.
  5. Analyze new and emerging technologies and their impact on traditional media, popular culture and themselves

Topic Outline

  1. Media Theory and Economics
  2. Books and Magazines
  3. Newspapers
  4. Radio and Recorded Music
  5. Film
  6. Television
  7. Advertising
  8. Public Relations
  9. Internet
  10. Media Ethics
  11. New Technologies and the Future of Mass Communication